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How to Engage Your Users to Build the Product They Actually Want
Massdrop launched in 2012 based on one idea: To use bulk buying to help people get lower prices on products they love. This idea became a platform, letting people band together across the internet to...
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The One Tool Startups Need to Brainstorm, Test and Win
The word “lean” is everywhere these days. Lean processes, lean startups. While Eric Ries, author of The Lean Startup, has arguably become the face of this movement, its philosophy is largely based on...
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How Crowd-Funding Is Changing Everything and What That Means for Your Startup
When FundersClub entered the scene in 2012, crowdfunding was still coming of age. Sites like Kickstarter and Indiegogo were gaining traction, but weren’t widely perceived as serious financing...
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Positioning Your Startup is Vital — Here’s How to Nail It
When Arielle Jackson started to develop the marketing and communications plan around Cover (the Android app quickly snapped up by Twitter), she brought a lot of firepower to the job. During her nearly...
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Power Up Your Team with Nonviolent Communication Principles
Why does one startup succeed wildly while another with a similar model and talented team fails miserably? Case studies might highlight the winner’s flexible business model or responsive community...
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What I Learned As Pandora’s First Data Scientist
Three years ago, Gordon Rios became Pandora’s first official data scientist. Since then, he’s seen the team grow to over a dozen strong and become hugely influential in every decision the company...
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Employee Onboarding at Startups Is Broken – Here’s How to Fix It
You’re greeted at the pearly gates to heaven by St. Peter who asks where you’d like to spend eternity. “Well, heaven of course!” you say. Peter replies: “You have to check out hell just to see what you...
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Annual Planning is Killing Your Growth – Try This Plan Instead
By the time Dave Brussin co-founded Monetate in 2008, he had experience running three other companies. One of his biggest lessons: Things change fast. Even faster than you might think. At the same...
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This Is How You Get People to Trust Your Product
Most new tech companies simply would not work without consumer trust. People wouldn’t get into an Uber, list their home on Airbnb, or even buy shoes on Zappos if they didn’t trust those companies to...
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How to Make Engineering Interns Effective for Your Startup
At just three years old, Sift Science has accomplished a surprising amount. Its product, which combats fraud using machine learning, is an important tool for companies like Kickstarter, Airbnb, Uber...
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7 Tactics to Get the Most Out of Your Startup's Advisors
It happens all the time. A founder surrounds him or herself with a skilled group of advisors — maybe one or two from investors, a trusted mentor from their past, perhaps someone influential who can...
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WhatsApp Used This Pricing Strategy to Win and You Can Too
Seven years ago, First Round Partner Josh Kopelman wrote a seminal blog post on the importance of free services in consumer-facing business models. He argued that most entrepreneurs misunderstand how...
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