Annual Planning is Killing Your Growth – Try This Plan Instead

By the time Dave Brussin co-founded Monetate in 2008, he had experience running three other companies. One of his biggest lessons: Things change fast. Even faster than you might think. At the same time, in order to grow, you need to be able to set targets that make sense. In a lot of ways, these are opposing forces. So how can you plan effectively when your business is constantly evolving? Most companies’ answer is to create an annual plan and then adjust accordingly as time passes. But, as Brussin puts it, this approach is broken and sub-optimal. Especially at a growing startup, there are too many variables you can’t predict. Having observed many different company trajectories, he’s developed a brand new approach to planning that allows companies to both keep their eyes fixed on the prize and remain intelligently agile in the present. In this exclusive interview, he shares this new system, what it’s made possible for Monetate, and how it can fundamentally...

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