Anthony Casalena built the first version of Squarespace because he wanted a better personal website for himself. It’s a common enough story. Drew Houston famously wrote Dropbox’s first line of code on a bus when he realized he left his thumb drive at home. But very few founders have taken Casalena’s path.
While he's run the company for a decade, he didn’t start focusing on explosive growth until six years in. When he did, the company quickly became the first choice for hundreds of thousands of layman web developers, and it snagged a rare brass ring — this year’s buzzy Super Bowl ad that kicked off a new chapter in the company’s history and attracted hordes of new users. Recently, it announced a new fundraise of $40 million to scale even more, bringing its total amount raised to $78.5 million.
So how did Casalena do it? How did he take a company once dwarfed by competitors like Wordpress and Drupal and make it the growing, aspirational brand to...
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Click through to the First Round Capital Review to read more...